Sany is pleased to announce that David Nicoll officially assumed the role of Chief Executive Officer (CEO) of Sany America on August 8, 2024
David Nicoll previously served as the Vice President of Caterpillar’s Earthmoving Wheel Loader Business, managing several brands including Cat, Perkins, and SEM, and bringing rich experience in business expansion and profit growth. With extensive global leadership experience in various business areas such as construction equipment, industrial engines, marketing, and dealer expansion, he will assist Sany America in providing the necessary tools and support to dealer partners, helping them strengthen their businesses and achieve growth. Sany America’s Chairman, Xiang Fei, stated, “We warmly welcome David to the leadership team and look forward to working hand in hand with him to build the Sany brand, create greater value for customers, and drive growth in the North American market. David’s accumulated industry experience and deep knowledge in global and U.S. markets will propel Sany to become a leading brand in the U.S. construction machinery market and unlock significant growth opportunities in the future. I believe David is the best candidate to further expand the company’s mission and lead Sany America towards the future.”
David Nicoll commented, “I am honored to join the Sany America team and contribute to the company’s prosperous future. Sany Equipment provides outstanding value propositions to the U.S. market, and we will fully leverage this advantage. In the future, we will invest in various strategies, including driving the growth of the Sany brand, collaborating with dealers to provide powerful, efficient, and reliable equipment, delivering rich value and high-quality service to customers, among others. These initiatives will lead Sany into the next phase of building brand awareness and further strengthen the brand’s power through integrity and collaboration.
With trust as the cornerstone, Sany will steadily rise in the U.S. market as a premium brand. Additionally, by inspiring the entrepreneurial spirit of employees and dealer partners, we will establish grassroots affinity for Sany Equipment while maintaining flexibility to achieve growth targets.” Tim Lubeck, General Manager of Sany America’s Road Machinery Equipment, remarked, “Having worked with David at Caterpillar for many years, I know firsthand his enthusiasm for work and dedication to any business. David is a strong leader, and his strategic vision will pave the way for a bright future for Sany in the United States.”
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